Services
Book marketing services for authors
Everything we build around a book — from the words and artwork to the press, reviewers and paid discovery — offered individually or bundled into three managed campaign packages.
What we do
Twelve services, one campaign
Social media is where a campaign is seen, but it is not the whole campaign. Beneath the posting sits the work that makes the posting convert: the words, the artwork, the page a click lands on, the press and reviewers who repeat the message, and the research that decides which readers to speak to in the first place.
Social media management
Email marketing
Book trailer
Landing page
Book cover
Author banner
Press release
Media kit
Author review campaign
Classified ads
Sales copy
Marketing research & analysis
Packages & pricing
Basic, Standard and Premium
Three managed campaign packages, each with a fixed fee and no hidden costs. Every package is run by your account manager, reported on in writing, and scoped to one title. Books in a series can be added at a reduced rate.
Basic
$1,500
A complete promotional foundation for one title — everything a book needs to look and read professionally online.
- •Social media management — 4 weeks across festival channels
- •Email marketing — 2 campaigns to our reader list
- •Sales copy — retailer description, blurb and 10 social captions
- •Author banner set for all major platforms
- •Book landing page with retailer buttons and email capture
- •Marketing research summary — categories, keywords, 3 comparable titles
- •Monthly performance report
Standard
$3,500
The full launch campaign: everything in Basic, plus original creative, media outreach and a review engine running alongside the ads.
- •Everything in Basic, extended to 8 weeks
- •Book trailer — 30–60 seconds with vertical and square cuts
- •Media kit — downloadable PDF and web version
- •Press release written and distributed to book media
- •Author review campaign — reviewer and ARC outreach with quote sheet
- •Email marketing — 5 campaigns including sample-chapter drop
- •Classified ad placements in genre newsletters
- •Paid discovery on Facebook and Pinterest (ad management included)
- •Fortnightly reporting call with your account manager
Premium
$5,700
A managed, season-long campaign with new cover design, live festival featuring and continuous optimisation across every channel we run.
- •Everything in Standard, extended to 16 weeks
- •Book cover design or redesign — print-ready and e-book files
- •Extended book trailer plus three ad-cut variants
- •Live festival featuring session, recorded and delivered to you
- •Author interview produced for the festival library
- •Full marketing research & analysis report with launch plan
- •Ongoing A/B testing of creative, copy and price points
- •Priority placement in festival newsletters and exhibitions
- •Weekly reporting and a dedicated account manager
Ad spend for paid discovery is billed separately at cost and agreed with you before any campaign goes live. Payment terms, deliverable dates and revision rounds are confirmed in writing before work starts.
How it runs